With devices becoming economical to manufacture and use, “good enough” is no longer good enough - your terminal should compete against the most sophisticated emerging technology available. The mobile boom means that almost two billion new devices were shipped in 2016 alone, and the business world needs to catch up. Its ground-level processing fees and transport-friendly design makes it a practical solution regardless of your profit margins and the mobile nature of certain business models. Affluent and low-wage shoppers need to be served equally well, and an EMV credit card reader achieves precisely that. Global payment services are remarkably convenient for shoppers, and falling behind on electronic payment technology can cost a business a significant chunk of its profits. Cash abdicated its kingly throne years ago, and digital payment technologies are evolving at a full throttle. It has few useful security features, and it takes far longer to tally up at the end of a day’s trade than cards do. The USA's Shift to the Brave New World of EMV Card Reader TechnologyĬash has become expensive to create and control. How the SumUp Air Reader has proven itself in the marketplace Why an EMV card reader is a modern-day necessity
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